Alistair Marshall
Business Development
& Marketing
Alistair has helped more than 100 law firms to raise their turnover by six & seven figures. His focus is on where to play and how to win, effective marketing that generates quality leads and the conversion of meetings into billable work.
Unlike many other consultants who are very theoretical, Alistair has a hands-on, practical approach, free of jargon and business school nonsense. His specialty is implementing simple, achievable, and cost-effective business development solutions for boutique practices through to larger regional and national firms.
Many firms suffer from a lack of brand awareness, underperforming websites, no real point of difference from the competition and personnel who consider themselves professionals rather than salespeople or marketers.
Alistair empowers both firms and individuals to become easier to buy from by successfully addressing the dual challenge of visibility and credibility in the marketplace.
Alistair delivers interactive, engaging business development workshops with lawyers covering strategy, lead generation, digital footprint & social media, referrals, networking, cross selling, pitching & presenting skills, sales conversion, using client service to grow your practice and management & measurement beyond billable hours.
“Excellent feedback - amazing in fact. Comments were ‘very Impressive, excellent and relevant presenter who spoke plain English, useful, informative, funny and thought provoking’. We would love to have you back!”
Una Doyle, Head of Professional Development, Law Society of New South Wales
“He makes a real, practical difference. We wanted a consultant who would ‘get their hands dirty’ and not just give us the theory. He has helped us implement the necessary changes to get tangible results. His insight and support have been invaluable.”
Managing Partner, Mid -Tier Law Firm
“I have known Alistair for a number of years and would highly recommend him to any firm. He totally understands the challenges and pressures of the legal profession. His tips on maximising revenue through relationship building and legendary customer service are excellent, quick and hard hitting. Everyone he meets, take away ideas that they can implement immediately to provide real and lasting benefit to their firms. If you are a lawyer with any interest in future proofing your practice, you should speak to him.”
Fran Eccles-Bech, Executive Director, Manchester Law Society