Market research to inform new strategies, plans and projects.
Make sound, reliable Business Development decisions with confidence
With reliable research, we can help lawyers to reach rational agreement across the management team and business on the right co-ordinated strategies for lawyers to target and develop new opportunities.
Working independently and objectively, our research will inform your business development plans for your lawyers to create new business partnerships and to target existing or new areas if business with confidence. We explore opportunities and enable you to adapt or develop new services, sectors and propositions with confidence.
Examples of research include:
- Competitor Analysis & Expert Evaluation of your own current client and referrer base to identify new prospects, define attractive segments and actively target new business; alongside associated USPs, service propositions and strategy options.
- Market Sector research to profile the market and key prospects to identify and qualify key contacts.
- Geo-demographic profiling of clients and prospects to inform decisions on service strategy, new office location and focused promotional initiatives; particularly relevant for private client services related to: Residential conveyancing, Probate & Wills and Family legal services.
- Client Listening in many guises to develop more effective business relationships and new opportunities with existing clients, introducers and business partners, providing ammunition for new service delivery initiatives; also to retain relationships "at risk". Particularly relevant to commercial and business-related legal services.
- Client and Employee Satisfaction and Engagement Surveys - to establish benchmarks and track performance on new initiatives.
For more information and to discuss how we can best work with you, contact Allan Carton